313 Day 2021

To celebrate 313 Day, SNIPES partnered with Adidas and the Detroit Pistons to honor local heroes and do something special for the city's vibrant community! For two days, SNIPES traveled around the city to hospitals, fire houses and community centers, giving back to essential workers and children who are the leading example of Detroit excellence. On the third day, they traveled to 5 different SNIPES locations around the city and released an exclusive, ultra-limited Adidas Forum Hi shoe inspired by the Championships of the Detroit Pistons in 1989-1990 and 1990-1991. ​The stop motion video features custom designed shoes and packaging of limited addition sneakers. Give-back trucks feature custom wraps. Branding can be seen throughout.